![]() ![]() We’ve purchased this one for $139 on Amazon, and it required about 10 minutes to assemble. You can also hack one together using a laptop, tablet or computer monitor, and your preferred presentation software (PowerPoint, Keynote, etc.). You can rent one of these handy devices from your local camera and video rental shop, or you can check with your local event production company. If you’ve made it this far, you probably want to know how to get a teleprompter for your next video, as well as some best practices for making the most of it. Instead of worrying about what to say next, you can focus on other key presentation tactics such as your posture or how you use your arms and hands. ![]() Likewise, using a teleprompter and a script gives you the ability to delegate your energies. How you sound in the video is a key factor to building that connection.Īudio is a significant aspect of your own camera performance because it is the primary way you connect with your audience. One of the reasons why video is such a powerful sales and marketing tool is that it allows you to build personal connections with your prospects and customers. This could include altering your tone to emphasize key points and avoid a monotone delivery. They tend to have an even, Goldilocks-friendly pace – neither too fast nor too slow.īecause you’re just reading your script and not worrying about what to say next, you can focus on other aspects of your performance. Listen to or think about narrators from your favorite movies or videos. If people have told you that you are either a too-fast or a too-slow talker, you can correct for that by adjusting the playback speed. Teleprompters allow you to control the scrolling playback speed for the script. And, third, you don’t have to spend a lot of time and effort in post-production editing all those takes into something you can use. Second, you don’t have to spend an hour or more, through take after take, trying to get what you need recorded. First, you don’t have to spend the energy memorizing a script. With a teleprompter, you also save tons of time before, during, and after the video shoot. One of the biggest metrics for your videos should be viewer engagement (how much of the video are they watching), and I can tell you from experience that folks stop watching as you drift from thought to thought when not using a script. This is great for helping you tighten your messaging. Most teleprompter apps also let you know what the estimated run time is for that script. Ugh.Ī teleprompter forces you to write a script. Then, during editing, I realize I forgot to say one or more key points in the video. I usually need about a dozen or more takes to be able to stitch together a 1-minute B2B video. Our CEO, Andy MacMillan, is great in front of a camera and working without a teleprompter. While there are some people who are naturally skilled at doing this, most are not. Somewhere along the way, this idea that winging what you say is more authentic became the advice of the trade. Well, believe it or not, a teleprompter can help make you more comfortable by hiding the camera so that you’re only seeing the script you created scrolling along (and, don’t worry, I’m not controlling the playback speed). On more than one occasion, I’ve spent literally hours behind the camera, through take after take, attempting to record just a couple of minutes of usable video with an interviewee. They freeze up, act awkward, or forget what they want to say. Many people get nervous speaking on camera. OK, back to our discussion of improving your on-camera performance. Well … on more than one occasion one of the anchors said something that annoyed me and later regretted the comment once we went on air ‒ and I got a little revenge via the teleprompter. One of my responsibilities for the show was running the teleprompter. Oh, and I also attended classes full time.Īs you may guess, I got a little tired, and then I got a little crabby. The trouble was that I was also an editor for the student paper, which kept me there until about 11. When I was a student at the University of Washington (way back in the day), I interned at KOMO 4 TV’s morning news show, which required me to get up around 3:45 a.m. There is some truth to that, but mostly any drawbacks of using a teleprompter can be averted through proper techniques, which we’ll address at the end of the blog.įirst, I have a confession. A teleprompter can help if you’re nervous on cameraĪ lot of folks will tell you to avoid using a teleprompter so that your videos are more authentic.If you’re a marketer who produces in-house videos, consider using a teleprompter for your next B2B video. Luckily, there’s a simple way to help keep your commentary on track. Thinking on your feet is a lot harder when you’re in front of the camera. ![]()
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